Premium Show
Merchandise,
Done Properly.
End-to-end merchandise sourcing and management for immersive and IP-led live experiences.
From first design to final sale: we source factory-direct, then manage production, stock and reporting, lifting producer margins from 20–40% to 70–90%.
- ✓Factory-direct sourcing
- ✓Managed end to end
- ✓Profit back to producers
Proof First
Proven at Tier-One IP Level
Case Study
The Hunger Games
London Immersive Experience
Licensed Lionsgate IP
Partnered with the production team and Lionsgate to create a premium merchandise programme integrated directly into the guest experience.
Outcome
Premium SKUs consistently outperformed expectations.
Objectives
Build a premium, story-driven product range
Drive strong conversion from exit traffic
Deliver high-quality, durable SKUs
Maximise revenue per attendee
Production Partner
Lionsgate / London Immersive Experience
The Problem
Traditional Merchandising Leaves Profit on the Table
Most productions rely on third-party merchandisers who capture the majority of the profit. Merchandise becomes ancillary income rather than a meaningful commercial driver. And once the stock lands, producers are left managing it themselves, with spreadsheets, supplier emails and no clear view of what is selling.
Typical Result
20–40% gross margin for producers
Limited visibility into landed costs
Generic product ranges
Intermediary markups at every stage
No live view of stock or sales
"Merchandise becomes an afterthought — not the profit centre it should be."
Our Model
A Producer-First Model, Managed End to End
We reverse the traditional structure. We work directly with trusted factory partners to remove unnecessary intermediaries, then stay with the programme for its whole run, managing production, stock and replenishment so merchandise never becomes another job for your team.
Direct Factory Sourcing
- —No middlemen
- —No agent markups
- —Trusted manufacturing partners
IP-Specific Merchandise
- —Core branded merchandise
- —Storyline-specific products tied to the experience
- —Limited edition collectibles for dedicated fans
UK Operations
- —Design and product development
- —Warehousing and logistics
- —Operational accountability
Ongoing Management
- —Stock control across warehouse and venue
- —Sales and margin reporting per SKU
- —Data-led reordering through the run
End to End
One Partner, From Concept to Sell-Through
Most suppliers stop at delivery. We manage the full lifecycle of your merchandise programme.
Strategy
Range planning and margin modelling
Design
Product development around your IP
Sampling
Physical samples before commitment
IP Approval
Licensor sign-off managed for you
Production
Factory-direct manufacture, tracked
Delivery
Shipping, UK warehousing and logistics
Stock Management
Live stock across warehouse and venue
Reporting and Reorders
Sales data driving replenishment
Margin Expansion
From Ancillary Revenue to Profit Centre
Traditional Model
Producer margin
- — Intermediary markups at every stage
- — Limited cost visibility
- — Generic product ranges
- — Supplier steps away at delivery
Ovation Merch Model
Producer margin
- — Factory-direct sourcing
- — Full cost transparency
- — IP-specific premium SKUs
- — Managed from design to sell-through
Removing intermediary layers and applying SKU discipline enables significantly higher profitability. Our core objective is to transform merchandise from an under-optimised revenue stream into a disciplined, high-margin commercial engine for immersive and IP-led live productions.
What We Create
Premium Merchandise Built for Narrative Experiences
Core Merchandise
High-quality branded apparel and collectibles that carry the show's identity.
Storyline Merchandise
Products tied to characters, moments and world-building — merchandise that extends the narrative.
Limited Drops
Premium collectible items designed specifically for dedicated fans and high-value purchasers.
This is not generic concert merchandise — it is experience-integrated retail.
How We Work
One Portal. Full Visibility.
Every client gets access to the Ovation Merch portal, a single place to follow your merchandise programme from design approval to daily sales.
Production Status Tracking
Full visibility at every stage of manufacture.
SKU Margin Visibility
Real-time cost and margin data per product.
Stock Monitoring
Live inventory visibility across warehouse and venue.
Reorder Forecasting
Data-led replenishment to prevent sell-through gaps.
Design Approvals
Review and approve designs in one place, with a clear record of every decision.
Sales Reporting
Sales by SKU, synced daily from your Shopify and Square tills.
Ideal Clients
Who We Work With
A Strong Fit
- Immersive experiences
- IP-led exhibitions
- Franchise activations
- Long-running shows
- Touring immersive productions
Not a Fit
- Short-run productions
- Small IP projects
- Low footfall shows
CONTACT US
Let's build merch that fans
actually want to buy.
Factory-direct sourcing. End-to-end management. UK operations.
UK Design & Strategy HQ
Local UK Warehouse & Logistics
Direct Factory Relationships
Client Portal & Reporting
Profit Protection Promise
During the Strategy phase, we'll show you exactly where traditional suppliers stack their margin — and how our factory-direct sourcing puts that profit back in your pocket.